Engage Fans. Elevate Your Brand at Atlas Cup.

Atlas Cup brings together the world's top lacrosse nations for the premier international Sixes competition on the road to LA28. As a partner, you'll have the opportunity to engage passionate fans, athletes, families, and industry leaders through a variety of customizable sponsorship and activation opportunities.

Whether you're looking to build brand awareness, entertain clients, showcase products, or create memorable fan experiences, Atlas Cup offers flexible partnership options including Fan Zone activations, in-game promotions, digital and on-site advertising, premium hospitality, and custom brand integrations designed to help you achieve your goals.

Activation Space
Create memorable face-to-face connections with fans through an interactive presence in the Fan Zone.

Scoreboard Advertising
Keep your brand visible all weekend with rotating scoreboard advertising throughout the event. 

Official Event Program Ad
Reach fans, athletes, and attendees with a full-color ad in the Official Event Program. 

In-Game Activation
Put your brand in the hands of fans with a featured co-branded T-Shirt Toss during one event day, including PA recognition across all four games. 

Premier Partner Package
Includes a 10x0 activation space, scoreboard advertising, a full-page program ad, and your choice of five (5) or ten (10) Full Event VIP Hospitality Tickets. 

Official Event Poster Partner
Showcase your brand on the official Atlas Cup pull-out collector's poster included in every Event Program.